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ABPCO Roundtable 2019-03-18T22:18:59+00:00

ABPCO Roundtable Events

These are peer to peer forums for conference organisers to come together to share best practice.  They give an opportunity to share recent experiences and, importantly, to formulate a collective view of the common challenges that lie ahead.    The meetings are ‘closed’ and Chatham House Rules apply.

Next Dates for the ABPCO Round Table Meetings:

 Roundtable at Well Met Cloth Hall, Leeds 9th April 2019 from 10.30am – 2.30pm
(with a previous night dinner at the Crowne Plaza Leeds and a pre-drinks reception and showround at Met Hotel Leeds)

I am delighted to invite you to a very special round table discussion on ‘Events and the Memory Economy’.  The discussion will be led by Professor Emma Wood, a Professor in Events Experience and Marketing at the UK Centre for Events Management, School of Events, Tourism and Hospitality Management.

It’s long been recognised by marketers that events can be used to deliver brand messages and that changes in attitude and behaviour can result. The key to these is the shared emotion felt both during the event and perhaps more importantly in remembering together afterwards.

In this presentation Emma will be exploring the role of collective experience, emotion and memory and drawing upon consumer behaviour theory to show how such transformations take place – whether that be a change in loyalty or an increase in feelings of self-worth.   The discussions will centre on the implications for the industry in terms of event design, memory creation and value.

After a networking lunch, kindly provided by Cloth Hall Court, we will reconvene for a focus group led by Serena Ferrari an MSc Event Management Student at Leeds Beckett, and an ABPCO member.  Serena is conducting a Master Research Project investigating co-creative events that have adopted digital technologies to attract a younger audience.  Her research explores the dynamic interactions among stakeholders that occur before and during the event designing process with the purpose of understanding how stakeholders become co-creators and co-designers of the event’s values and whether the use of Immersive digital technologies, such as Augmented and Virtual Realities technologies, facilitates this process.  In other words, how do event organisers interrelate with clients, audience, event stakeholders and technologies experts during the planning process?

For those travelling from further afield, (or for local folk who would like to join us!), we are pleased to be able to offer a pre-dinner drink and showround at 6.30pm at the Met Hotel Leeds, followed by a pre-event networking dinner at 7.30pm at the Crowne Plaza Leeds kindly hosted by IHG an ABPCO partner.  The first 5 non-local delegates will be allocated a complimentary room at The Met, additional delegates will be offered the very special rate of £50 BB inc VAT.  A great opportunity to visit two IHG brands within the city of Leeds and spend some quality time with fellow ABPCO members.

If you would like to secure a place, please email heatherlishman@abpco.org ASAP.  Please do let me know if you require the dinner the night before, accommodation and any dietary requirements.

Thanks in advance to the team at the School of Events, Tourism and Hospitality Management at Leeds Beckett University, IHG and Well Met – I know they will look after us really well, and give us a true ‘Yorkshire’ welcome.

Join ABPCO for a very special roundtable discussion at ACC Liverpool, from 1-2 May 2019.

Your visit will include 4* accommodation at the onsite Pullman Liverpool, as well as the opportunity to discover this vibrant city and everything it has to offer.

You’ll also find out how ACC Liverpool’s city-wide support and unique connections make Liverpool the most exciting conference destination in the UK. All whilst sharing best practice and networking with industry peers at the insightful roundtable sessions.

Wednesday 1st May

5pm – Welcome drinks at the luxurious Pullman Liverpool
5.30pm – Guided walking tour of Liverpool’s magnificent UNESCO World Heritage Waterfront and Royal Albert Dock
6.30pm – Take in the unique surroundings of Western Approaches, an amazing secret underground WWII bunker, with drinks to enjoy along the way
8.00pm until late – Let the fun be-gin as you explore Liverpool’s new Gin Distillery with a delicious buffet

Thursday 2nd May

8.45am  –    Meet at Pullman Liverpool where the team will whisk you away for a tour of Liverpool John Moores University Eco-Innovatory, Drone Lab and Immersive Technology Lab
10.30am  – Arrive back at ACC Liverpool for a tour of this award-winning flagship venue
11.30am The B word

 It is important for us to understand the wider environment in which we, Professional Conference Organisers, operate; regardless of whether we operate on a national, European or international model, so that we can make effective strategic plans.  We need to consider how we can support our association, our colleagues and our clients with positioning the UK as a meeting destination.

There are many impacts on our business, including those relating to political, economic, social, technological, environmental, employment and legal factors, and we understand that associations may be directly impacted by funding cuts to the UK, or by the funding of research in relevant universities being curtailed.

We meet to discuss and share our strategies surrounding the current economic situation, and to see if we can help each other with strategies to minimise threats and increase opportunities.

12.30pm –  Break for lunch
1.15pm  –   Roundtable discussion continues
2.30pm –    Event finishes

You’ll also receive complimentary entry for the city’s best attractions to enjoy at your leisure.

To secure a place or find out more about the event, please contact heatherlishman@abpco.org

Visit Liverpool – take a look at what Liverpool has to offer – click below to watch