Contact ABPCO Tel: +44 (0)1386 858 886
NEC wins three-year deal for use of outdoor space header internal NEC wins three-year deal for use of outdoor space header internal


NEC wins three-year deal for use of outdoor space header internal
January 29th 2020

NEC wins three-year deal for use of outdoor space

  image by

Cure Leukaemia has chosen to host its annual fundraising event at the NEC, to take advantage of the venue’s outdoor event space.

The national blood cancer charity’s Dragonboat Race will be moving to its new Birmingham venue for the next three years, with the first event taking place on Saturday 5th September to coincide with Blood Cancer Awareness Month. 

The 16-acre Pendigo Lake sits at the heart of the NEC Campus, surrounded by the NEC, Bear Grylls Adventure, Resorts World Arena, the Vox, and Resorts World Birmingham, plus three hotels.  Holding 33 million gallons of water, it is a real focal point - perfect for organisers wishing to include water-based activities, performances or displays as part of their event.

The Dragonboat Race will see hundreds of local businesspeople swap their normal attire and suits for fancy dress, before hitting the water in 30ft traditional Chinese longboats to demonstrate their paddling power.

“We are delighted to have joined up with the NEC and agreed plans for a new Dragonboat Race taking place for the next three years,” said James McLaughlin, CEO of Cure Leukaemia.

“To be staging it at such a major entertainment venue as the NEC is sure to make it a fantastic day for all the family as well as raising vital funds in the fight against blood cancer.”

Ian Taylor, NEC Group Acting Manager Director for Conventions and Exhibitions, added: “Teaming up with Cure Leukaemia on this fantastic event is going to be great fun, and we couldn’t be happier that they’ve chosen the NEC as host.  We are known worldwide for our indoor space, but there are so many opportunities like this for organisers to use the outdoor space – over 160 acres of hard standing ground and 75 acres of woodland - surrounding the venue.

“Whether it be for a charity or corporate event, we offer something greater than just the NEC Halls and conference suites; we provide opportunities to create unique event spaces and the ultimate experience for your visitors.”

For more information on the NEC’s outdoor spaces, please contact: or +44 (0)121 767 2782.

To watch a promotional video about the event click here:


Copyright 2019 ABPCO. All Rights Reserved. Privacy and Cookies Terms and Conditions
VAT Reg No. 75 385 8001 England Reg No. 2111650

Our website uses cookies which are small files of letters and numbers that we put on your computer. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also helps us to improve our website. Read more about the cookies we use by clicking here. By clicking CONTINUE you agree to cookies being used in accordance with our Cookie Policy. If you don't agree you can disable cookies - see the Cookie Policy for more details.