The Unique & Unusual Venue Market is now widely considered by event professionals as a mature and established part of the vibrant UK venue scene and one ‘that must take on more leadership’ within the wider events industry, according to the first ever market report of its kind, has been launched.
‘Unique & Unusual: A Market Overview’, was produced in partnership with Tony Rogers, events industry research expert and joint creator of the UK Conference & Meetings Survey. It also shows the steady growth of the sector, as well as its continued support of creative event professionals. The report, which opens with a foreword from Nick de Bois, Chair of the Events Industry Board, also includes contributions from Unique Venues of London, Event Concept, Calder and Capita, and indicates a need for the sector to present a more prominent voice in the UK venue market.
“Everything from the research to the expert commentary within the report nods towards us as a high performing part of the venue market, and one that plays a crucial role in the events industry,” commented Jo Austin, Sales Director, Lime Venue Portfolio, the brand behind the report. “As an established sector of the industry, we have the responsibility to provide more leadership, and a bigger voice in front of creative event professionals looking to do more expansive events.”
The report shows a continued contribution from unique venues, with 20% of all events falling into the sector, and with a heavier weighting as venues of choice amongst both corporate and third party agency organisers.
“The research indicates that unique venues are more popular with brands and businesses and the third parties that represent them,” continues Jo. “This is hugely encouraging for us, it shows that we are a big part of the future of the events industry, and a major contributor to its growth and sustainability. It’s now up to us to take on more leadership within the industry.”
The report is freely available to event professionals at limevenueportfolio.com/unique-unusual-market-report.