Vital research into the UK’s conference and meetings sector is launched this week. The 2017 ‘UK Conference and Meeting Survey’ (UKCAMS), now in its 24thconsecutive year, has a specific focus on the value and volume of the market and the performance of meeting venues. It also highlights key market trends identified by venues.
The results provide a definitive insight into the conference and meetings sector and are widely used to inform investment, advocacy and marketing activities.
The survey asks UK venues to provide data on their conference and meeting business during the calendar year 2016. It includes questions on the number of events hosted, rates achieved, event duration and size, client type, levels of residential and non-residential business, origin of business, investment plans, and overall business performance in 2016 together with their projections for business in 2017.
All UK conference and meeting venues are being encouraged to participate in the UKCAMS research. Those venues completing the questionnaire will receive a complimentary, personalised report enabling them to benchmark their performance against other comparable venues. The online questionnaire can be accessed at: https://www.surveymonkey.com/r/UKCAMS2017
The research is being carried out by Tony Rogers of Tony Rogers Conference & Event Services and Richard Smith of RJS Associates. Tony has been involved with the research since its inception in 1993 and Richard since 2004.
UKCAMS 2017 is being sponsored by IMEX Group, venuedirectory.com, Visit Guildford for Business, Hiscox Event Insurance and Glasgow City Marketing Bureau.
Tony Rogers comments: ‘The UKCAMS research has a proven track record as a source of reliable and robust information and market intelligence. It helps venues and destinations, as well as other industry stakeholders, to understand the latest and emerging trends in order to target their marketing and investment decisions to greatest effect. UKCAMS also plays a key role in highlighting the significance and value of the conference and meetings sector to the national economy. Support from venues across the UK is vital for this important research and we urge all of them to take part in this year’s study.’
Further details of the research are available on the dedicated website: http://www.ukcams.org.uk