Lime Venue Portfolio will be celebrating its 10th anniversary this year with a series of industry initiatives including the return of its Unique & Unusual Venue Report, a fund-raising campaign with meetings charity Meeting Needs, and a Birthday event in October; which will be the first ever ‘Beyond’ conference, created for the industry by Lime Venue Portfolio.
The brand was officially launched in 2008. Over the past decade, the business has made a significant contribution to the establishment of the unique and unusual venue market and has established itself as a firm fixture in the UK events industry.
“It’s difficult to imagine now, but when we started 10 years ago no one could have predicted that an unusual venue group would have agreements in place with leading agencies from Capita to Calder, and corporate businesses from EY to HSBC,” commented Jo Austin, Sales Director, Lime Venue Portfolio. “We have also developed strong sporting, heritage and leisure venues all able to meet and exceed more conventional venues for service, food and drink quality and excellence. This year, we’ll also be adding a new dimension with the inclusion of residential conference centres.”
As part of the brand’s celebrations, Lime Venue Portfolio will be launching the return of its award winning Unique & Unusual Venue Report, which has been a key feature in tracking the arrival of the unique and unusual venues market as a mature market sector. The group will also be raising money through an ‘in-venue’ delegate facing promotion, and finally launching the ‘Beyond’ conference, set to become a regular fixture in the UK meetings and events calendar.
“We’re looking to do things in style and befitting the brand we’ve created,” continued Jo. “We’ve been cheerleaders for a better standard of events for some time now, and we’re using our 10th anniversary to thank all the customers that have chosen to do things better, by choosing venues with more personality, and which are by their nature, a little more unusual.”
The Unique & Unusual Market Report will be unveiled later in July, with the charity initiative and Beyond conference taking place in October during the brand’s 10th anniversary month.