ABPCO Events
Spring Event - Social Media in Practice
Date: Monday 26th and Tuesday 27th April
Location: Oxford
We are delighted to announce that thanks to Destination Oxford and Oxford Spires Four Pillars Hotel, ABPCO's Spring Event will take place in Oxford starting with lunch at Oxford Town Hall on Monday 26th and finish by lunchtime on Tuesday 27th April.
Dinner will be hosted in one-time prison, Malmaison Hotel and overnight accommodation has been arranged at the special rate of £50 B&B at Oxford Spires Four Pillars Hotel. Delegates will have the opportunity to explore further what Oxford has to offer as a meeting and event destination with a specially designed Fam Trip on the morning of the 27th.
Following feedback from the Annual Conference in January, on the afternoon of the 26th the educational aspect of this event will delve further into the world of Social Media with practical sessions led by Kursha Woodgate of Mexia Communications and Mary Thomas of Concise Training.
The sessions, which will take place at Lady Margaret Hall at Oxford University, will firstly give you an overview of Social Media, what's important, how you can use it to benefit your own business and your clients' events and will bring you up to speed with some of the latest developments in this constantly changing marketing environment.
With a focus on Twitter, delegates will then work practically on their own Twitter account and can expect to come away with an introduction to the management of Twitter, an understanding of how to develop their own strategy for using Twitter, an understanding of the language and of how Twitter can be used to promote events.
About The Trainers:
Kursha Woodgate is Managing Director of Mexia Communications, a no-nonsense PR and marketing agency with a focus on the meetings and events sector. Mexia's client experience in the meetings and events sector includes The ACC Liverpool, Regus, The Right Solution, The Mersey Partnership, United Business Centres and the Henley Literary Festival which she helped to launch in 2007. Kursha's introduction to Social Media at the Annual Conference in Liverpool in January demonstrated her understanding of how this tool fits into the meetings and events industry and introduced delegates to just some of the applications available.
Mary Thomas has been teaching IT to adults at all levels for seven years in both face to face and distance environments and believes that learning should be fun and interactive while providing a safe environment for all to learn.
During the past eighteen months, Mary has developed her expertise in using Social Networking to market her own offering, talk to her customers, share tips and build her brand. She is profiled on a number of sites and has obtained business directly through Social Networking sites including Twitter and LinkedIn. She has recently attended several meetings where people have said 'I know you through Twitter'. Mary is passionate about sharing her experiences and firmly believes that there is no wrong way to use Social Networking except not to engage with it.
This event is free to attend for ABPCO Full and Associate Members with special rates for other membership levels, Member colleagues, MPI members and non-members.
Due to the practical nature of this interactive event, numbers are strictly limited so to secure your place please email Nicola Kayes nicola@abpco.org. Closing date for registrations is Friday 16th April 2010.
