TechNOphobia 3  – ‘Social Media – Building a strategy to engage your audience’.

This latest TechNOphobia workshop will explore a range of social media tools and look in particular at the management platforms to assist with developing a cohesive social media strategy as part of the marketing mix for events from the outset.  Social Media Scientist Allan B Beaton will explore tools and strategies while Katie McPhee, UK Community Manager for Eventbrite, will discuss ways in which event registration can leverage social networks for an optimised approach to online event communication.

Organised by ABPCO Executive Board Member Martin Jack of Think Different Events, the event is open to ABPCO members free of charge and to guests of members.  The event is supported by ABPCO Corporate Members Puma Hotels.

Registration

Further information about the event, including registration, is available at http://www.thinkdifferentevents.co.uk/events/technophobia.htm

Following the success of our last in-house PCO/Senior planners round table event, we are pleased to announce the next 2 dates in the on-going series.

Michelle Merrett from the Royal College of Pathologists has kindly agreed to host us at www.2carltonhouseterrace.com on Wednesday 3^rd July from 12 noon – 2pm.

The format will take the form of a facilitated peer conversation and good practice exchange.  The focus will be on sponsorship models, and we will invite a guest who specialises in sponsorship.

We would like to invite you to participate in this Roundtable Discussion and share your own personal challenges.  The Royal College of Pathologists are kindly hosting the day and will provide lunch – this support allows ABPCO to offer it free to all who attend.

This will be a closed meeting and Chatham House Rules will apply so we expect a lively discussion.

Going for Growth – Pricing and how to win new clients

Technophobia 4 Subject TBC – based on 20 tech trends

The majority of large conferences in the UK are run and organised by in-house organisers.  These conferences are not in direct competition with one another for sponsorship or delegate revenues but, despite that, no forum exists for the organisers of these conference to come together to share best practice.

With that in mind, ABPCO will host the third Roundtable Discussion so that senior planners can come together to share recent experiences and, importantly, to formulate a collective view of the common challenges that lie ahead.  Topics for discussion may well include: revenue generation and profitability; the introduction of digital platforms; the effective use of affordable technology; or simply the need to keep format and content fresh and exciting year-on-year to drive up delegate attendance.

We would like to invite you to participate in this Roundtable Discussion and share your own personal challenges.   Campden BRI are kindly hosting the day and will provide lunch – this support allows ABPCO to offer it free to all who attend.

This will be a closed meeting and Chatham House Rules will apply so we expect a lively discussion.  We will have no more than 30 people in the room and this session will be closed to suppliers and corporate partners to ensure a high level of peer-to-peer interaction for you.

If you would like to attend please e-mail heatherlishman@abpco.org or call 01386 858886.