Role & Skill Areas

With over three decades of experience in the conference and association sector, I specialise in supporting PCOs and associations to develop effective partnership and sponsorship strategies that deliver long-term, sustainable value. Having established the first dedicated Industry Department within a PCO, I bring unrivalled expertise in designing and implementing partnership frameworks for medical and scientific associations. My approach blends strategic insight with a deep understanding of both industry and association priorities ensuring that every collaboration is ethical, impactful, and aligned with the organisation’s mission and member needs.

I bring a unique combination of strategic, commercial, and relationship-building skills developed over 30 years in the conference and association sector. My expertise spans partnership and sponsorship strategy, stakeholder engagement, business development, event design, and programme innovation. I am skilled at aligning industry objectives with association values, creating partnership models that are ethical, sustainable, and mutually beneficial. With strong communication, negotiation, and leadership abilities, I excel in building trust, fostering collaboration, and turning strategic goals into measurable results.