VisitBritain Business Events Legacy and Impact Toolkit
Destination management organisations and professional conference organisers are having to expand their expertise to demonstrate the wider value and influence in hosting successful business events. Whilst being a vital contributor to the visitor economy and regional sector growth; it is now becoming increasingly important for PCOs/DMOs/CVBs to demonstrate the importance of these events to wider communities and stakeholders, whilst minimising the impact on the environment.
Alongside this, our leading event venues are increasingly highlighting the wider impact and leadership they have on their communities and city business ecosystems across their annual CSR reporting.
This new toolkit and guide, written by VisitBritain in partnership with #MEET4IMPACT, is designed to support PCOs/DMOs/CVBs and large event venues to agree, plan and create the greatest possible impact through business events working in collaboration with their clients.
Download this toolkit to grow knowledge and understanding of legacy programmes for events, identify legacy opportunities, and understand the pathway for developing legacy projects.