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Michael Smith

Michael Smith Full Member (5+ years' experience)

Michael Smith

Full Member (5+ years' experience)
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Contact Information

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Region: London and South East

Experience, Role & Skills Area

An innovative, resourceful and customer-oriented Head of Events with strong commercial acumen who is driven to create a first-class event experience. Over last 10 years at R3, RenewableUK, Liberal Democrats and UCAS I’ve developed great application of strategic event management approaches, working alongside multiple stakeholders, with skilled financial event budgeting and strong team leadership resulting in excellent delivery on small and large scale event projects.

Member Profile

Currently, I am leading the events portfolio at R3, the leading trade association for the UK’s insolvency and restructuring professionals. We have a strong portfolio of national and regional conferences and events to support the wider community and membership.

My experience in events has developed over 10+ years and has also included working as Head of Events for RenewableUK, Head of Conferences for the Liberal Democrats and as Head of Events for the Universities and Colleges Admissions Services (UCAS).

RenewableUK is the UK’s leading renewable energy trade association. Their largest annual event, Global Offshore Wind (GOW), attracts 4,000 delegates with an associated exhibition, conference, and fringe programme. By maximising B2B networking for our members and event partners, we ensure GOW as a leading global event for renewables energy international business.

At the Liberal Democrats, our annual events portfolio built towards delivering the flagship event during the political conference cycle each September. We welcomed up to 5,000 attendees for policy debate, exhibition and a fringe programme consisting of 280+ side events. During my time at UCAS, I contributed to the development of a strong events portfolio that included 56 exhibitions (attracting up to 190,000 visitors per annum), up to 15 conferences, and a few corporate events.

All the organisations, I have worked with have been non-for-profit membership focused businesses. As such, the primary focus of my contribution has been to develop and lead the events strategy so that it provided value towards meeting membership needs and building the wider profile of the businesses.

Working in events has always enabled me to work to my strengths; it’s a people business. My motivation and mantra, which I feel is paramount to success in events, is centred on ‘creating a first-class event experience’ which then provides positive outcomes for any business. In following this principle, the teams I have managed have been nominated and won several awards from the HE and events sectors.

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