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Michael Smith

Michael Smith Full Member

Michael Smith

RenewableUK Full Member
RenewableUK logo

Contact Information

Address: SW1P 1DH
Region: London
https://www.renewableuk.com

Experience, Role & Skills Area

An innovative, resourceful and customer-oriented Head of Events with strong commercial acumen who is driven to create a first-class event experience. Over last 10 years at RenewableUK, Liberal Democrats and UCAS I’ve developed great application of strategic event management approaches, working alongside multiple stakeholders, with skilled financial event budgeting and strong team leadership resulting in excellent delivery on small and large scale event projects.

Member Profile

RenewableUK is the UK’s leading renewable energy trade association, specialising in onshore wind, offshore wind, and wave & tidal energy. Formed in 1978, we have a large established corporate membership, ranging from small independent companies to large international corporations and manufacturers. To this end, working currently as Head of Events, I lead on all internal and external events for the association delivering a portfolio that includes multi-day conferences, workshops, gala and VIP dinners, receptions, industry awards and UK pavilions at leading trade shows around the world.

Our largest annual event, Global Offshore Wind (GOW), attracts 4,000 delegates with an associated exhibition, conference and side event fringe programme. By maximising B2B networking for our members and event partners, we ensure GOW as a leading global event for renewables energy international business.

My experience in events has developed over the last 10 years and has also included working as Head of Conferences for the Liberal Democrats delivering their annual programme of party conferences, and as Head of Events for the Universities and Colleges Admissions Services (UCAS) leading the strategy and operations of their events portfolio that now includes up to 80 events per year.

At the Liberal Democrats, our annual events portfolio built towards delivering the flagship event during the political conference cycle each September. We welcomed up to 5,000 attendees for policy debate, exhibition and a fringe programme consisting of 280+ side events. During my time at UCAS, I contributed to the development of a strong events portfolio that included 56 exhibitions (attracting up to 190,000 visitors per annum), up to 15 conferences, and a few corporate events.

All the organisations, I have worked with have been non-for-profit membership focused businesses. As such, the primary focus of my contribution has been to develop and lead the events strategy so that it provided value towards meeting membership needs and building the wider profile of the businesses.

Working in events has always enabled me to work to my strengths; it’s a people business. My motivation and mantra, which I feel is paramount to success in events, is centred on ‘creating a first-class event experience’ which then provides positive outcomes for any business. In following this principle, the teams I have managed have been nominated and won several awards from the HE and events sectors.

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