Meet In Wales to Support Events Stand Out at IMEX

22 May 2025

Meet In Wales contributed to the IMEX knowledge programme today, presenting experienced marketer Roger Pride in a session that helped events stand out in a ‘sea of sameness’.

Roger Pride has decades of experience marketing destinations, consumer brands, and ‘places’ around the world, not least his home country of Wales. In the engaging and often amusing session, Roger presented ideas on placemaking, place alignment and the dos and don’ts of destination and event marketing.

Roger also presented some contemporary strategies and techniques including The Somerset Test, Using your LOAF’s, and Moments of Truth, all set around challenging conformity and standing out.

He commented, “We (event marketers) need to talk about communities, not audiences. It’s not about communicating to your audience, it’s about your community sharing and communicating your messages for you. Being true advocates of the brand”

Outside of the session, Meet In Wales bought the destination to life for international event planners, working in partnership with stand partners, Celtic Manor and ICC Wales, two businesses well versed in both the Welsh experience, and standing out from the crowd.

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