Cvent CONNECT Europe 2025: Everything You Need to Know
18 September 2025
together marketers, event professionals, and hospitality professionals for two days of knowledge-sharing, insights, and networking.
And that’s not all that’s returning. After a two-year absence, we’re back at the InterContinental London – The O2 a venue that has hosted some of ourz most memorable CONNECT moments over the years.
Plus, we’re welcoming back TV host Dermot O’Leary as our celebrity conference MC. So come to make connections, learn best practices, and see if Dermot O’Leary knows more industry acronyms than last year:
It all happens from 15-16 October 2025. Until then, read on for what to expect at Cvent CONNECT Europe 2025.
Inspiring keynotes and must-see sessions
This year’s CONNECT Europe conference once again kicks off with Reggie Aggarwal, Cvent’s founder and CEO, sharing his vision for the future of events and hospitality.
Reggie’s keynote is the big-picture moment that sets the tone for everything that follows, charting where the industry is heading and how professionals across marketing, events, and hospitality can stay ahead.
💡 79% of attendees say they get new ideas for event-led growth at Cvent CONNECT Europe
The keynote on the second day offers an extra spark of inspiration from television personality, Davina McCall. From her MTV beginnings to her role as the UK host of Big Brother, Davina has built a career defined by reinvention and resilience. She’ll share the moments that have shaped her journey and what it takes to keep showing up and evolving. Davina’s story is a powerful reminder that transformation isn’t just possible, it’s essential.
Returning session favourites include the always-anticipated Cvent Product Roadmaps (Wednesday, 15 October: 10:15-11:15).
Divided into Event Marketing & Management and the Hospitality Cloud, these two roadmap sessions offer a first look at Cvent’s technological innovations shaping the tools you use every day. Think of it as your ‘fast pass’ to the features that will help you deliver smarter, more impactful experiences.
For a dose of creative inspiration, don’t miss 'Making Every Event as Memorable as Your Favourite TV Channel' (Wednesday, 15 October: 16:15-17:15). This session will feature music, games, playful competition, and surprising moments as it explores what events can learn from the world of entertainment, helping you to design unforgettable experiences.
You’ll also be treated to a fascinating look at why culture isn’t about perks or ping-pong tables but purpose, connection, and daily experience, with the session ‘The Overlooked Audience: How Internal Culture Drives External Success,’ featuring Verity Dack (UK Vibe Lead, Canva) and Lily Jones (Director, Strive Events Agency) (Wednesday, 15 October: 11:30-12:00).
💡 72% of attendees come to Cvent CONNECT Europe to learn how to use event technology better
What’s in store for marketers?
We have a great set of sessions for helping marketers learn best practices and upcoming trends. Three handpicked highlights include:
How to Launch an Event-led Growth Strategy
Wednesday, 15 October: 11:30-12:00
Join this session to learn what Event-Led Growth (ELG) looks like in practice. You’ll discover how to benchmark your current approach, map your next steps, and build towards a more measurable, integrated event programme.
Mastering Micro Events: What Works (and What Doesn’t)
Wednesday, 15 October: 12:00-12:30
Attend this session to learn the secrets of how smaller, high-touch experiences (VIP dinners, roundtables, curated meet-ups, etc.) can push leads and prospects through your sales funnel and become your most powerful marketing channel.
Driving Revenue: Rethinking How We Measure Marketing
Wednesday, 15 October: 15:15-15:45
If you feel under pressure to prove you’re driving revenue, not just leads, this is the session for you. You’ll dig into what it takes to move beyond surface-level metrics, how to win internal buy-in, and where brand investment, including events, fits into a broader revenue-driven strategy.
What’s in store for event professionals?
We offer a fantastic range of sessions to help event professionals tackle key challenges, such as managing budgets, maximising impact, and maintaining high engagement levels. Plus, we have the following two sessions focused on sustainable event planning and improving accessibility as part of event design.
Inclusive Events: Ensuring Accessibility from Start to Finish
Thursday, 16 October: 13:15-13:45
Join this session for actionable tips on ensuring accessibility for all attendees. You’ll learn more about the new European Accessibility Act and discover why making your events more accessible is not only a moral and legal obligation, but it will also improve your bottom line.
How to Make the Case for Sustainable Events
Thursday, 16 October: 14:30-15:15
Find out how you can stop sustainability getting brushed off as “too expensive”, “too complicated”, or “not a priority”. You’ll learn how to work with internal teams, clients, and suppliers to make sustainability a priority, build support, and overcome common objections.
💡 74% of attendees agree that the education and networking opportunities at Cvent CONNECT Europe will advance their career.
What’s in store for hospitality professionals?
We’ve also curated sessions to help hospitality professionals discover the latest trends, embrace technology and AI, and collaborate better with planners. Three handpicked highlights include:
Roadmap Extended: Collaborative Solutions for Maximising Efficiencies
Wednesday, 15 October: 11:30-12:00
Attend this session and you’ll be the first to know more details of the exciting roadmap for Cvent solutions, such as Cvent Passkey, Cvent Supplier Network, and Cvent Event Diagramming. These innovations and more will help your hotel win more meetings and events.
Synergy in Venue Sourcing: A Collaborative Panel and Interactive Workshop
Wednesday, 15 October: 12:00-12:45
This is your opportunity to hear from planners about their respective priorities in the RFP process. You’ll also participate in a workshop with planners at your table, allowing you to ask questions and share best practices.
Mastering European Hospitality Trends with STR
Wednesday, 15 October: 13:45-14:30
Joining this session will help you anticipate future performance trends and learn about key metrics such as occupancy rates, average daily rates, and revenue per available room. You’ll also gain insights into catering to planners’ specific needs and preferences, allowing you to tailor your offerings to increase appeal.
“The highlight of Cvent CONNECT Europe is the Innovation Pavilion. I enjoy connecting with hotels we've worked with. It's valuable to connect with existing professional relationships and create new ones as well.”
– Kate Ashby, International Fertiliser Association
Celebrating success with the Cvent Excellence Awards
This year, the Cvent Excellence Awards (Wednesday, 15 October) is opening its doors to all Cvent CONNECT Europe attendees. It promises to be an evening of great entertainment, so come along, meet the finalists and celebrate their success. Tickets are just £30, with 50% of the proceeds going to our charity partner,Meeting Needs.
“I always like to see what's new with Cvent. I enjoy the exhibition area, looking at different integrations and exploring offerings we don't already have. The networking is fantastic—seeing old faces, meeting new ones—and the Excellence Awards are always a highlight.”
– Lucy Francis,Director, Lemon Lane
Get hands-on with a host of activities
Cvent CONNECT Europe's interactive elements are designed to take you beyond the breakout room.
Tech Tours let you experience Cvent tech in action, and Lunch Roundtables offer an excellent opportunity for in-depth conversations.
At the same time, Roadmap Talks and Feature Flashes provide quick product updates and insider tips in the Innovation Pavilion. And of course, it wouldn’t be CONNECT without plenty of opportunities to network, from casual morning runs to lively evening socials.
Can’t attend in person? We’ve got you covered with our virtual offer and CONNECT TV
If you’re joining us virtually, you’ll be able to watch these programme highlights:
Wednesday, 15 October:
Thursday, 16 October:
CONNECT TV is where our virtual attendees can enjoy more of the magic of Cvent CONNECT Europe. You’ll access exclusive interviews with speakers and customers, behind-the-scenes footage, and expert analysis.
Our celebrity MC, Dermot O’Leary, will take the mic to host some episodes, and the best part? The content is free to access and on demand, so you won’t miss out.
Pre-conference day
Tuesday, 14 October
Are you one of the select group of attendees taking part in the Cvent Academy Training Camp, Partner Summit or our exclusive Leadership Summit the day before the main conference officially begins?
These invite-only, free-to-attend sessions will set the stage for an impactful week and provide deep-dive learnings and strategy that will set you up for success.
Don’t miss out on Cvent CONNECT Europe 2025
Cvent CONNECT Europe is the go-to event for marketing teams, event professionals, and hospitality professionals—so you won't want to miss this years’ experience. For more of what you can expect from Cvent CONNECT Europe, relive the buzz of last year’s event with our highlight reel:
Once you’re registered, watch out for the soon-to-be-available event app and start adding sessions to your agenda through the Attendee Hub so that you make the most of your CONNECT Europe experience.
We look forward to seeing you there!
Cvent CONNECT Europe 2025 takes place from 15-16 October at the InterContinental London – The O2.
For full programme details and how to register, check out our event website.
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