“Making amazing things happen in unusual and unlikely places”

18 July 2022

“Making amazing things happen in unusual and unlikely places”, Economy Minister launches new ambitious events strategy for Wales

A new strategy to help create jobs and spread economic prosperity by encouraging a wide range of successful, sustainable and authentically Welsh events right across Wales has been launched by the Economy Minister, Vaughan Gething.

The National Events Strategy for Wales 2022 to 2030 builds on the unprecedented growth of events in Wales over the past two decades.

During that time, Wales has supported events of all shapes and sizes, including major international events such as the Ryder Cup in 2010, Womex 2013, the NATO summit in 2014, Ashes Tests, the UEFA Champions League Final in 2017, and stopover of the Volvo Ocean Race in 2018. We have also attracted world-leading business events such as the International Golf Travel Market and seen the development of distinctive home-grown festivals such as Focus Wales, Tafwyl and Steelhouse.

The new strategy has been developed in partnership with the events industry and is designed to encourage outstanding, cross-Wales events that support the economic, social, cultural and environmental well-being of people, places and the planet. It is aimed at ensuring that events expand on the contribution they make to the seven goals of the Well-being of Future Generations (Wales) Act.

The strategy seeks to encourage events of all shapes and sizes that are located in every corner of Wales, spread across all seasons and representative of Welsh culture. Event Wales will now work in partnership with the sector representatives to develop an implementation plan.

Read the announcement in full on Gov.Wales and take a look at This is Events in Wales.

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