MCI CHAMPIONING A NEW ECOMMUNITY TO CONNECT GLOBAL AUDIENCES
18 May 2020
MCI UK has developed and launched a dedicated online global community as part of the digital transformation strategy for an international association client. As an advisory partner, MCI implements engagement strategies like this to future-proof organisations and help them retain relevancy with their audiences.
MCI UK, the AM&C of The Chartered Governance Institute, was asked to develop and deliver an inaugural international conference. As a Federation of 9 national ‘divisions’ representing over 29,000 corporate governance professionals worldwide, CGI wanted to attract a global audience to a conference on topics of global corporate governance issues, to be held in destinations around the world on a global cycle. CGI needed the surety the conference would attract sufficient participants and commercial partners to be successful and financially viable.
MCI's solution was a strategic approach to optimising the development of a managed online community to bring together a disparate membership operating very much in their own national territories. The online community would provide an important engagement tool to enable CGI members around the world to collaborate together in an online space, a mechanism for substantiating interest in a global conference, a secure online environment to engage and build relationships with the wider global corporate governance community, drive interest in CGI and future-proof the organisation. MCI UK’s team designed and developed the digital brand identity for the Institute, which encompassed the launch of a new global website with an integrated eCommunity managed by MCI’s online community manager.
The result is a value-driven platform, where:
- all stakeholders can engage and stay connected across multiple territories 24/7
- community members have access to blended learning and networking; with topic-driven discussion forums and specialist sub-communities for knowledge sharing, professional development and best practice
- the community can access a central e-resource repository for valuable content, such as webinars and thought leadership papers
- webinars can be streamed live or made available on-demand
- online registration and secure payment is integrated through a single sign-on solution
- data-driven insights can be analysed and inform CGI on content and topics that matter most to the community
- commercial partners gain additional digital engagement and as a result enjoy significantly enhanced ROI
The eCommunity is not only driving interest in the potential for a live Conference, with content-driven by community members and the data required for important analytics to substantiate demand, but is also proving invaluable as a member recruitment and retention tool.
Tim Sheehy, Director General, The Chartered Governance Institute said,
“MCI came to us with a global communication solution for our global Institute and delivered on what they promised. The role of the global part of The Chartered Governance Institute is to support its nine local Institutes, to help to raise their profile, and promote good governance. The eCommunity that is now live and was built by MCI on time and within budget in a very short timeframe. We could not have done this without their strategic digital expertise.”
Damian Clarke, Director of Digital and Online Media, MCI UK said,
“In the fallout of a global pandemic, organisations need to rethink their business strategy while still connecting and engaging empathically with clients, members, sponsors, and partners. To navigate this new reality, we need to look beyond and move engagement from physical to digital. This requires us to reinvent, redesign and future-proof how we meaningfully connect with audiences.”
He continued, “Our digital engagement strategies focus on the audience experience through effective design, to ensure the digital experience is not only well executed but also successful and rewarding for the audience and fulfils our client’s objectives.”
View other News