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Market driven venues adapt to meetings needs…writes David Campbell

Market driven venues adapt to meetings needs…writes David Campbell

Published in the ‘Catering’ magazine, edition dedicated to ‘Conferences’ (circulation 6000 – 8000 on subscription only basis, published by Croner Publication)

Key article messages:

  • We are in a conference boom and it appears to be ALL CHANGE, but competition between meetings venues has never been more fierce.  Hotels have had to invest in a big way simply to keep pace
  • Organisers expect more from their venues because delegates expect more from their companies
  • Bedroom style is changing as we are becoming a nation of workaholics – bedroom as an office has become a niche marketing opportunity
  • Conference room requirements are  changing; large rooms for 100 – 200 for the whole day are out of date, instead the key requirements is for lots of syndicate rooms
  • virtual delegates – state of the art business communications can now include a total presentation suite including video conferencing, the OHP is a thing of the past!
  • Spa facilities another top priority for conference organisers
  • CCTV for car security is a increasingly a must
  • Outdoor pursuits alongside meetings and other innovative ideas offered by venues to keep ahead

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