For many associations, sponsorship and exhibition income is essential to the financial success of conferences and events. Yet the people responsible for developing sponsor opportunities are often event professionals rather than trained salespeople. This practical course is designed specifically for event professionals looking to increase commercial revenue, without becoming ‘salesy’.
The course challenges traditional approaches to sponsorship by helping participants rethink how they position and sell their events. Rather than focusing on logistics, packages and price lists, participants will learn how to create compelling commercial opportunities based on the outcomes sponsors are seeking and the value their audience can deliver.
We’ll discuss why sponsors buy access to the right audience rather than simply delegate numbers, how to identify and articulate the true commercial value of your event, and how to build sponsorship propositions that resonate with potential partners.
The programme also provides practical techniques for defending sponsorship pricing without resorting to discounts, using creative value-add opportunities to strengthen proposals while protecting revenue. Finally, we'll look at how to transform traditional sponsorship prospectuses into persuasive sales documents that lead with audience insight and business outcomes rather than lists of benefits and technical specifications.
By the end of the course, you'll have a fresh perspective on sponsorship and exhibition sales, practical frameworks you can apply immediately, and the confidence to have more commercially focused conversations with prospective sponsors and exhibitors.
Whether you're responsible for developing sponsorship packages, selling exhibition space, or simply looking to maximise the commercial potential of your events, you'll leave with ideas and techniques that can help generate increased non-membership income for your organisation.
Organised by: ABPCO of ABPCO
Getting Around
The venue is easy to navigate. Here are the approximate walking distances between key locations:
West Entrance ↔ East Entrance: 600m
Prince Regent Station ↔ East Entrance: 200m
Custom House Station ↔ West Entrance: 200m
Prince Regent Station ↔ Custom House Station (through the venue): 1km
Custom House Station ↔ Waterfront (Immerse LDN): 419m
Prince Regent Station ↔ Waterfront (via East Entrance): 804m
West Entrance ↔ Waterfront (Immerse LDN): 204m
Nearest station:
West Entrance: Custom House Station (Elizabeth line & DLR)
East Entrance: Prince Regent Station (DLR)
Click here to find out more
Prices
Please find a list of tickets for this event below.
| Ticket |
Price |
|
ABPCO member
|
£180.00 |
|
Non member
|
£360.00 |
Delegate Terms and Conditions
Cancellation or postponement of event
In the unlikely circumstance that ABPCO has to cancel the event, we will refund the full cost of any pre-paid registration fees.
In the event of a postponement, all tickets will automatically be valid for the new date, or transferable to someone else in the same ticket pricing bracket. Refunds will be available if you are unable to make the new event date.
ABPCO shall not be liable for reimbursing the cost of travel or accommodation arrangements booked by those attending an ABPCO event. ABPCO reserves the right to change the event venue within 10 miles of the advertised venue.
Cancellation of attendance at an event
Please let us know if you cannot attend an ABPCO event as soon as possible by emailing hello@abpco.org
Where a fee has been charged, you will be reimbursed as follows:
For cancellations on or prior to 30 days before the event, a 50% refund will be given.
For cancellations received less than 30 days before the event, no refund will be given, but name substitutions can be made at any time.
To cancel a booking email hello@abpco.org
Name changes
Tickets are transferable: it will be possible to amend the name on your ticket to a colleague within the same ticket pricing bracket at any time.
To arrange for a name change contact hello@abpco.org
Event sponsor
This event may be sponsored. ABPCO may contact you via email after the event with messaging from our sponsor(s) however ABPCO will not share your details directly with the sponsor(s). To opt out of this messaging, contact hello@abpco.org
Force Majeure
For the purposes of these terms and conditions, "force majeure" means any cause beyond our reasonable control including, but not limited to, war, acts of terrorism, governmental requirements, acts of local or central government or other competent authorities, acts of God and industrial disputes.
We will not be liable to you for failure to perform any obligation under these terms and conditions or in relation to your booking to the extent that the failure is caused by force majeure.
Conditions of attendance
You must comply with instructions and directions given by staff, ABPCO and stewards and agents of the venue (where relevant) and any applicable policies and procedures of which you are notified.
We reserve the right to refuse access to, or remove any delegate from any ABPCO event who, in our reasonable opinion has, or is likely to affect the experience of the other delegates, in our reasonable opinion is acting under the influence of alcohol or drugs, or who uses threatening, abusive or insulting words or behaviour or who behaves in a manner which may cause a breach of the peace.