Michael advises on strategy and commercial partnerships. He draws on over 20 years of niche experience and has brought in significant income for UK and international organisations.
He also offers direct experience incorporating CSR into clients’ activity, which forms the backbone of our Create4Good offering
Michael is co-owner and a senior advisor to Create4 clients.
Michael has worked in the Medical Association Meetings Sector since 1995. In recent years he has held senior executive management positions as owner, Managing Director, Senior Strategic Consultant and Sales and Marketing Director of various national and global Professional conference organisers. He has broad experience from working in almost every aspect of the professional events sector. He has developed niche experience in the area of corporate sponsorship and partnerships and has first-hand experience of significantly increasing revenue for organisations through strategic insight and management of industry partners and sponsors.
In 2015 Michael founded Kindology to harness the energy created in events to do good which now forms the backbone of our Create 4 Good offering. Michael has sat on numerous industry advisory boards including Tourism Montreal, Confex & the UK Meetings Show & acted as a Liverpool Ambassador. He has recently been appointed to the Best Cities Advisory Board. He has been a board member of The Association of British Professional Conference Organisers (ABPCO) on and off since 2009 & Chairman from 2011 – 2013. He recently received the honour of honorary life membership for his services to ABPCO.