GES EMEA Appoints New Creative Director

12 June 2025

12 June 2025, EMEA: Global Event Specialists, GES EMEA, has announced the appointment of Penny Banks as the businesses new Creative Director. The move underlines the business’s continued investment in creative excellence, sustainable innovation, and industry leading design.

Penny brings with her a background in experiential design, brand storytelling, and innovation within the exhibitions and live events space. With a rich portfolio spanning Art Direction, Interior & Event Design, and Product Prototyping, her creative vision aligns with GES’s ambition to deliver unforgettable, future-focused experiences.

As Creative Director, Penny will lead the development of bold, insight-driven concepts that fuse the increasing demand from event organisations to create visually arresting, but purposeful experiences, and the need to bake in sustainability from the outset of every design.

From pitch to production. Penny’s remit will include fostering creativity across the business, ensuring brand consistency, and embedding design thinking into every client partnership, she comments: “We have both a responsibility and an opportunity to be part of a new wave of events that are tactile and beautiful in design, strategic and meaningful in implementation, and sustainable in their creation. To influence so many events is a real privilege, and I’m really looking forward to working with the excellent team here.”

“Great events require more than just great logistics; they demand creative minds that understand and value impact, be it investment, brand experience or sustainability. Penny’s appointment strengthens our ability to design experiences that are both visionary and responsible,” said Dean Linehan, VP Client Relations at GES EMEA.

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