The Eastside Rooms wins Gold at the Memcom Excellence Awards 2025

29 September 2025

Best Venue accolade recognises sustainability, innovation, and exceptional service for associations and membership organisations

The Eastside Rooms has been awarded Gold in Best Venue at the Memcom Excellence Awards 2025, held last night, Thursday 25 September, celebrating leading organisations and partners across the associations and membership sector. The Best Venue category spotlights sustainability, innovation, state of the art facilities, and phenomenal customer service, all delivered with the needs of membership bodies in mind.

“Winning Gold at Memcom is a proud moment for our whole team. We set out to build a venue that truly serves our clients, including those in the association and membership sector, with technology that works, food that fuels great conversations, and an experience that is inclusive and sustainable. This award is recognition of that purpose, delivered by brilliant people who care about every detail,” said Tim Sparrow General Manager at The Eastside Rooms.

Located in the heart of Birmingham’s Knowledge Quarter, The Eastside Rooms is the city’s newest purpose-built venue, designed around the evolving needs of associations and membership organisations. Its Affinity Suite is the largest pillar free ballroom in Birmingham, with theatre capacity for up to 1,200, and it connects to the adjacent Aloft hotel with 195 four-star bedrooms.

Performance across last year underlined the venue’s growth and consistency, including 1,123 events, more than 76,000 delegates, and association event turnover up 37.5 percent.  Clients that regularly return include the Chartered Institute of Water and Environmental Management, Bioscientifica, and the Association for Project Management, with forthcoming conferences from the Women’s Engineering Society, the British Society for Intraoperative Neurophysiology, the Association of Bid Proposal Management Professionals, and the British and Irish Association of Law Librarians.

The venue’s sustainability programme includes a Green Tourism Silver Award and a new partnership with Greengage Solutions that equips organisers with Scope 3 tracking, delegate carbon intensity data, and carbon measured menus. The team complements this with local sourcing and energy efficient systems, delivering measurable impact for clients focused on ESG outcomes.

Inclusivity sits at the core of the operation. The Eastside Rooms is a Disability Confident Employer, with family friendly policies and flexible working, plus partnerships with local education providers to create real pathways into work for students with additional needs. This commitment is reflected in how delegates are welcomed, supported, and represented at events.

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