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October 3rd 2019


Heather Lishman image by Heather Lishman

Monday 03 October 2019: The Business of Events (TBOE) today launched official registration for the Business of Events Senior Leadership Forum in London and The Business of Events Wales, which will be held at the Mermaid London on 6th November and the newly opened ICC Wales on 12th November respectively.

This year’s events will give attendees the chance to learn more about the Tourism Sector Deal and International Business Events Action Plan, launched by former Prime Minister Theresa May in June 2019. In addition, conversations will focus on the how the sector can work together to shape the future of the industry post Brexit.

Michael Hirst OBE, Chair of the UK Events Industry Board and Business Visits and Events Partnership said: “2019 has already been a significant milestone for the business events industry with the launch of the Tourism Sector Deal, which recognises the importance of business events in the country’s future economic growth and the publication of the Government’s International Business Events Action Plan, aimed at creating a more competitive approach in growing the volume and value of the industry. I urge my senior colleagues to register for The Business of Events so they too can be involved in thought-provoking discussions on how these initiatives and others can be developed for the benefit of the UK meetings and event industry.”

Heledd Williams, Head of Business Events at Visit Wales, said: “After last year’s success, we’re thrilled to be hosting another TBOE Wales. Our 2019 edition will be held at the newly opened ICC Wales, which has been at the forefront of conversation in the Welsh business events community over the last two years. Now opened, we welcome delegates to TBOE Wales 2019 to experience first-hand the new convention centre but to also discuss the future of the country’s business events sector.”

The London series will also include another Parliamentary debate, held at Portcullis House in association with the All-Party Parliamentary Group for Events, as well as an invitation-only Senior Leadership Dinner.

Similarly, TBOE Wales will also be holding an invitation-only industry and stakeholder dinner at ICC Wales ahead of the forum to further cement the country’s strategy and position within its business events sector.

The wider TBOE programme will include the first international event, The Business of Events Global Policy & Practice Forum, held in partnership with IBTM. The forum will take place ahead of IBTM World on the 18th November at the newly opened Hotel Seventy in Barcelona. The Business of Events Scotland also returns this year and will take place at its new location, the National Museum of Scotland, on the 26th November.

To register delegates can register for the Senior Leadership Forum here and Wales Leadership Forum here.

For further information on The Business of Events please visit –

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