Contact ABPCO Tel: +44 (0)1386 858 886
Manchester Central partners with Sterling Event Gr header internal Manchester Central partners with Sterling Event Gr header internal

ABPCO News

Manchester Central partners with Sterling Event Gr header internal
October 6th 2020

Manchester Central partners with Sterling Event Group to launch new virtual event solution

Heather Lishman image by Heather Lishman

Manchester Central and Sterling Event Group have teamed up to launch “Live from the Auditorium”, a virtual event solution that provides an interactive live streaming experience from a professional studio setting.

Unique to the city centre and housed within Manchester Central’s purpose-built 800-seat Auditorium, a self-contained event space within the venue’s Exchange Suite, the solution is designed to facilitate a virtual or hybrid event.

The venue’s COVID-secure space allows businesses to host a small live audience at the venue, in line with current Government restrictions, whilst streaming professional, broadcast-quality content in real-time; engaging, entertaining and communicating with audiences wherever they are across the globe. Alternatively, content can be pre-recorded ready for broadcast at a later date.

The live studio experience is supported by Manchester Central’s experienced in-house events team and the expert production crew at Sterling Event Group, who will be on hand to ensure everything runs smoothly and safely from beginning to end.

Shaun Hinds, Chief Executive at Manchester Central said:

“We’re really excited about the launch of our new “Live from the Auditorium” experience. During these extraordinary times, we believe it is even more vital for businesses to continue to communicate and engage with employees, customers and peers, and this experience offers them the opportunity to do just that from a ‘live’ studio setting, creating a fun, slick and professional virtual experience.

“The studio package includes sound, lighting, screens and live camera systems, all operated by a dedicated events and production team, providing clients with the reassurance that their live broadcast will be of the highest quality, will be engaging and will run smoothly from start to finish – eliminating the risk of technical difficulties that are, more often than not, experienced during video calls!

“It’s the perfect way to bring people together to learn and do business in a time when, unfortunately, the events we know and love can’t take place.

“We’re delighted to offer an alternative solution at a time when live event capacities are limited, and we’re confident that this virtual solution will be a great addition to our live event services going forward.”

Richard Bowden, Managing Director at Sterling Event Group said:

We are delighted to partner with Manchester Central to offer a turnkey solution that enables event organisers the opportunity to deliver slick and engaging virtual or hybrid events.

“The purpose-built auditorium offers immense flexibility from a production perspective allowing us to facilitate a wide range of presentation styles and set designs.”

For more information about this experience at Manchester Central and how the live broadcast solution can integrate with your existing virtual platforms, please visit www.manchestercentral.co.uk/live-auditorium

 

Copyright 2019 ABPCO. All Rights Reserved. Privacy and Cookies Terms and Conditions
VAT Reg No. 75 385 8001 England Reg No. 2111650

Our website uses cookies which are small files of letters and numbers that we put on your computer. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also helps us to improve our website. Read more about the cookies we use by clicking here. By clicking CONTINUE you agree to cookies being used in accordance with our Cookie Policy. If you don't agree you can disable cookies - see the Cookie Policy for more details.