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Market driven venues adapt to meetings needs header internal Market driven venues adapt to meetings needs header internal


Market driven venues adapt to meetings needs header internal
October 17th 2000

Market driven venues adapt to meetings needs…writes David Campbell

Heather Lishman image by Heather Lishman

Published in the ‘Catering’ magazine, edition dedicated to ‘Conferences’
(circulation 6000 – 8000 on subscription only basis, published by Croner Publication)

Key article messages:

  • We are in a conference boom and it appears to be ALL CHANGE, but competition between meetings venues has never been more fierce.  Hotels have had to invest in a big way simply to keep pace
  • Organisers expect more from their venues because delegates expect more from their companies
  • Bedroom style is changing as we are becoming a nation of workaholics – bedroom as an office has become a niche marketing opportunity
  • Conference room requirements are  changing; large rooms for 100 – 200 for the whole day are out of date, instead the key requirements is for lots of syndicate rooms
  • virtual delegates – state of the art business communications can now include a total presentation suite including video conferencing, the OHP is a thing of the past!
  • Spa facilities another top priority for conference organisers
  • CCTV for car security is a increasingly a must
  • Outdoor pursuits alongside meetings and other innovative ideas offered by venues to keep ahead
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