MCI names Oscar Cerezales Chief Strategy Officer

MCI a global engagement and marketing agency, announces it has appointed Oscar Cerezales as Chief Strategy Officer (CSO). Oscar will advance the global strategy and positioning of the agency as a connector of people, ideas, and projects.

As audience engagement has been evolving, MCI has been at the forefront of pivoting its design-led digital mindset. Specifically designing and delivering global engagement and marketing solutions by applying strategic and creative thinking to lead the clients’ digital and audience engagement transformation.

In his new role, Oscar will further guide MCI’s strategy, alliances, and partnerships to support clients’ go-to-market plans, transformation, and growth. He will be responsible for driving and integrating hybrid business models, technology, sustainability, and creative solutions that enable organisations to excel and achieve their goals.

Reporting directly to CEO Sebastien Tondeur, Oscar will be a key member of the Executive Leadership Team.

Oscar Cerezales has extensive experience in the international meetings and events industry, having worked for the company for almost fifteen years across Europe, APAC and LATAM.

During his time at MCI, Oscar was responsible for corporate brand operations and association relations, assessing their potential and recommending solutions to drive growth and innovate business models.

Drawing on MCI's global network of expertise, he ensured that brands and organisations are leveraging their potential to generate revenue, to be agile, future-focused, and competitive.

Oscar Cerezales, MCI Chief Strategy Officer notes: “We have seen success when organisations embrace change, explore the possibilities and solve their key audience needs, albeit customers, employees or partners. We are firm believers in not predicting the future but rather creating it. We guide our clients on how to embrace the requirements for tomorrow”.

Sebastien Tondeur, MCI Chief Executive Officer, says: “Today, the way the world connects is evolving rapidly. Innovation in technology and data has brought about the fourth industrial revolution, reinventing the way people work, collaborate, and consume, and how organisations create, innovate, and sell. We must also commit to helping the world move forward sustainably. In this role, Oscar will help our long-term clients to grow together with MCI and shape their future. Message him on LinkedIn for an interview or a chat about your business”.