Be flexible, creative and find new ways to facilitate networking says ABPCO survey
A delegate confidence survey conducted by Bramcote International and the Association of British Professional Conference Organisers (ABPCO) amongst 350 association conference attendees has highlighted their confidence and attitudes towards attending future events.
Key findings included
“Flexibility was also a key response if we are to successfully bring people back to live events. The requirements for additional measures to be put in place at events were far overshadowed by a need for more flexible cancellation terms, giving them the confidence to book in the first place. Unfortunately, despite the largely positive elements of the results, sustainability appears to be taking a back seat as delegates express a greater desire to travel in their own cars, avoiding mass transit options.”
The survey was conducted by Catherine Newhall-Caiger of Bramcote International, who said: “As the events industry, we have always known that networking, social interaction and meeting people is a key driver for attending events. This Survey reinforces this well-versed mantra by clearly showing that face-to-face interactions and social connections with colleagues is top of the agenda for 93% of the Survey respondents. Our role as PCOs, Venues and Suppliers is to create meaningful networking opportunities where people are engaged, and conversations happen that can often lead to new business connections, learning opportunities, collaboration and friendships. The key to our success is understanding and listening to our audiences and using this to create the right event, at the right time for the right audience.”
The 350 delegates surveyed were from a balanced demographic of age, gender, location and sector. Full details of which are available in the methodology and results.