Contact ABPCO Tel: +44 (0)1386 858 886
Latest Survey Reveals UK Events Industry Sentiment header internal Latest Survey Reveals UK Events Industry Sentiment header internal

ABPCO News

Latest Survey Reveals UK Events Industry Sentiment header internal
April 28th 2020

Latest Survey Reveals UK Events Industry Sentiment

Heather Lishman image by Heather Lishman

The UK Events Industry believes that September 2020 is expected to be the most significant month when it comes to post COVID-19 recovery, as its forecasts a rise in both enquiry and booking levels, according to a new survey released today.  
 
The Business Events Sentiment Survey, created by specialist PR and brand communications agency davies tanner, in partnership with the Business Visits & Events Partnership (BVEP), received responses from 556 business events professionals across the UK. The survey was created to assist venues, hotels, destinations and other key sector suppliers in planning recovery activity post the COVID-19 pandemic.  
 
In the survey, 38% of respondents stated September 2020 as the primary month when they expect to see both enquiries and bookings begin to increase, though some believe this will happen sooner, with 12% indicating July as the beginning of the recovery period. A further 10% believe this will be August, with 13% indicating this will begin in October.  
 
In terms of industry-wide recovery, respondents believe that the impact of COVID-19 on the business events industry will be longer lasting. 50% of respondents believe that the industry as a whole will not return to any form of normality for at least 12 months, with only 27% believing that this could be achieved within 9 - 12 months. 
 
The Business Events Sentiment survey provides a snapshot of sentiment across the UK business events industry, and was completed by buyers (corporate planners, associations  and agencies), venues and suppliers between 6th – 14th April, prior to the further lockdown measures introduced on April 16th. 
 
For more information and to download a free copy of the report, please go to: https://bit.ly/2VXxT7Q  

Copyright 2019 ABPCO. All Rights Reserved. Privacy and Cookies Terms and Conditions
VAT Reg No. 75 385 8001 England Reg No. 2111650

Our website uses cookies which are small files of letters and numbers that we put on your computer. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also helps us to improve our website. Read more about the cookies we use by clicking here. By clicking CONTINUE you agree to cookies being used in accordance with our Cookie Policy. If you don't agree you can disable cookies - see the Cookie Policy for more details.